Former UP, Northern Michigan GM Dies at 79

Jerry Moore

The MAB is sad to pass along news that former Jerry Moore passed away December 3 at age 79 in Jackson, TN.  Moore served in the Air Force as an aide to a General from 1963-1969 while he worked at WSOC-TV in Charlotte, NC as a Studio Operator. He left the TV Station in 1967 to travel as an Entertainer in the JerryKay Duo. In 1970, he returned to WSOC-TV, where he had a series of senior management positions with the company before leaving in 1988 to become a partner with Tom Scanlan in stations in Traverse City (WGTU/WGTQ), Alpena (WBKB), Calumet (WBKP-TV) and Marquette/Ishpeming, Michigan (WBUP-TV). Moore met his wife, Maxine, in Traverse City where he lived and managed the stations for 9 years prior to accepting a position in Jackson, TN, where he was Vice-President and General Manager of WBBJ-TV for 16 years.

During his time at WBBJ-TV, Moore served as President of the Tennessee Association of Broadcasters, where he represented the Will of the Tennessee Broadcasters in Washington, D.C. and made innovations on the better half of the Broadcasting industry.

MAB President./CEO Karole White said, “Jerry was a strong supporter of the MAB never missing a conference or MAB event while working in Michigan. Jerry could brighten you day with just a hello. His wit and sense of humor was well known.”

Moore is survived by his wife, Maxine and his four step-daughter and ten grandchildren.  Interment services will be held at the Holy Cross Cemetery in Marquette, Michigan to be announced for a summer date.

To honor Jerry, donations are being accepted for the Carl Perkins Center for Prevention of Child Abuse, https://carlperkinscenter.org/get-involved/what-to-donate/donate-now/