WILX Teams With Red Cross for Telethon

WILX-TV Morning Anchor Mallory Anderson donating on-air!

On June 23, WILX-TV (Lansing) partnered with The America Red Cross to make it easy for people to sign up for a blood donation appointment. The Give Blood Telethon was held at the station’s studios from 4:30 – 9 a.m. and again 4 – 8 p.m.

WILX encouraged the community to call to make an appointment during the telethon hours and volunteers were on hand to answer questions and make appointments.

Blood donations save lives and there is an urgent need for all types of blood – especially type O. “Last January, during a severe blood shortage, WILX did a similar blood drive telethon which resulted in record-breaking blood donation sign-ups,” said WILX General Manager, Debbie Petersmark. “We know our community will come through again.”

Right now, hospitals are responding to an atypically high number of traumas and emergency room visits, as well as overdoses and resulting transfusions. In comparison to 2019, the Red Cross has seen demand from trauma centers climb by 10% in 2021− more than five times the growth of other facilities that provide blood transfusions. A blood donation appointment will take approximately one hour from start to finish and it’s an easy way to help save lives.