Streaming High School Sports: MAB’s Sam Klemet Chats with Josh Trust, COO of Heritage Broadcasting

Michigan broadcasters can now stream high school sports after the MHSAA changed its policy due to the efforts of the MAB and our members. Josh Trust, COO of Heritage Broadcasting in Traverse City, was instrumental in working on making the changes a reality.

He sits down with MAB President Sam Klemet to talk about what the new rules have meant for his stations, including what he sees as chance to bring in hundreds of thousands of dollars in additional revenue that can help fund new projects at staff at the station. Watch the 5:00 conversation here: