WCSX-FM Announces the Return of the Stone Soup Project in the Motor City
Beasley Media Group is pleased to announce the return of the WCSX Stone Soup Project in the Motor City. Seventeen years ago, the station ran a radio promotion challenging listeners to transform a junkyard car into a classic automobile. Metro Detroiters opened their garages and wallets to rebuild the first car. In addition, mechanics and bump-shops volunteered their time and parts. Raffle tickets were sold and 100% of the proceeds benefited a local charity. As a result, the Stone Soup Project™ was born! Over the years, the annual promotion raised over $1.5 million dollars to support local charities. In addition, the cars won multiple awards.
Now, after a five-year hiatus, WCSX Morning Show Personalities Big Jim O’Brien & Ryan Logan have decided to bring back the promotion as “Big Jim’s House Stone Soup Project.” The 2022 initiative will feature a 1974 Ford Bronco. WCSX will once again team up with sponsors and encourage listeners to share their ideas on how to rebuild the Bronco, ranging on everything from deciding on the best paint to determining how big the tires should be. The project will be managed by Doug Benzinger.
“The Stone Soup Project is something unique to Detroit,” said O’Brien, “Building cars is in our DNA in the Motor City, along with helping out local charities. To see men and women from across Southeastern Michigan come together to make this a reality is the definition of a true passion project!”
Proceeds from the raffle tickets will benefit Vets Returning Home. Listeners will be able to voice their opinions, see daily video Bronco updates, vote on various additions to the vehicle and purchase raffle tickets. Information will be posted at www.WCSX.com.
Raffle tickets are $10 each. The first opportunity to purchase tickets and see the Bronco will be at the 2022 Autorama. The event will take place March 4th-6th, 2022 at Huntington Place (formerly known as the Cobo Center) located in downtown Detroit. In addition, Vets Returning Home will be on-site selling raffle tickets throughout the weekend.