Erb Foundation Provides $7.5M Challenge to Fund New Detroit PBS Media Campus
June 7, 2024
The Foundation’s commitment honors the legacy of Fred and Barbara Erb, their lifelong love of and commitment to Detroit PBS and 90.9 WRCJ, and shared values of sustainability, servant leadership and collaboration toward a just and civil society. Detroit PBS expects this exceptional gift will motivate others committed to philanthropy, from its audience, other foundations and the corporate community, to match the Foundation’s generosity over the next 36 months to help fund the new community media campus.
In April, the organization purchased the property at 234 Piquette Avenue, in the Milwaukee Junction neighborhood, between John R and Brush Streets, where it will renovate and expand an existing building to serve as much more than a traditional television station. The campus will provide an ideally situated home for an organizational headquarters, video production and broadcasts, 90.9 WRCJ radio production and broadcasts, arts performances, journalism hub and community events space.
“Just as Fred and Barbara Erb demonstrated through their philanthropy during their extraordinary lifetimes, their legacy of generosity and commitment to and belief in this community will impact generations to come,” said Rich Homberg, Detroit PBS’s President and CEO. “Every time there’s a program that makes a viewer think or act, every time a child gains enthusiasm about reading, whenever a more informed citizen decides to volunteer to help protect the Great Lakes or participate in the arts, and countless other examples, Fred and Barbara Erb will have played a role.”
“Detroit PBS was one of only two nonprofit Boards our father, Fred, served on. He truly enjoyed the jazz and educational programming as a viewer and listener for decades and advocated to the station’s move to New Center in 1971. Our mother, Barbara, loved PBS nature programming and had been involved with the organization going back to the earliest days of the auction on TV in 1969,” said John Erb, the Foundation’s chair. “This campus will be an extension of their belief in the enjoyment and educational power of Detroit PBS and WRCJ.”
“We are incredibly proud that the Foundation is recognizing our parents’ legacy and their shared love of public television with a gift that will help bring Detroit PBS and all of its service to the community back home to its own roots in the City of Detroit—where it can continue to evolve and inspire the next generation of viewers, listeners, and community members,” said Foundation trustee, Leslie Erb Liedtke.
“As a leading philanthropic force in our community, the Erb Family Foundation has challenged all of us to match their commitment to this mission,” added Homberg. “We look forward to others stepping forward to make every aspect of the future of public media in and around Detroit a reality.”
Detroit PBS expects to begin construction on the campus later this year, with an opening scheduled for Fall 2026.