Matthew Groszko Named Michigan Digital Sales Director for The Queen Bee’s Knees
December 6, 2024
The Queen Bee's Knees, LLC executive team is proud to announce the promotion of Matthew Groszko to Director of Digital Sales - Michigan. In a press release, the company said "with over a decade of expertise in digital sales and media innovation, Matthew has consistently demonstrated his ability to deliver impactful strategies, drive client success, and lead dynamic teams. Matthew’s journey to mastering digital media has been marked by significant accomplishments."
"I want to take a moment to congratulate Matthew Groszko on his well-deserved promotion to Director of Digital Sales in Michigan," said Neal Oberg, VP of Digital, Morgan Murphy Media. "In a remarkably short time, Matthew has demonstrated outstanding sales leadership, delivered innovative digital solutions, and consistently positioned our clients for success. Starting with us this year as a Senior Digital Sales Specialist, he quickly distinguished himself with innovative, client-focused strategies. Through designing customized digital campaigns to fit the customers' needs, Groszko helped them achieve their performance goals across a diverse array of industries."
While serving the Michigan market since May 2024, he successfully expanded the company's digital footprint, managed critical client relationships, and spearheaded digital marketing initiatives. As a result, his forward-thinking approach has earned him the role of Director of Digital Sales - Michigan. Throughout his career, Matthew has excelled at merging data-driven insights with creative solutions, helping businesses navigate the evolving digital landscape. His strategic vision and leadership have consistently resulted in growth for both clients and the organizations he represents.
General Manager Mark Overstreet said in his new role as statewide Director of Digital Sales, Matthew will oversee digital advertising initiatives across Michigan, ensuring businesses have access to cutting-edge tools and strategies to achieve their goals. His passion for innovation, client-first mindset, and collaborative leadership will play a pivotal role in advancing Queen Bee Knee's ,LLC.
On his new role, Matthew said, “I am thrilled to step into this role and continue helping businesses succeed through innovative digital solutions. It’s an honor to work with such a talented team, and I look forward to driving growth across Michigan.”
Queen Bee's Knees, LLC owns and operates television broadcast and news stations statewide, including WBUP/WJMN in Marquette and WBKB in Alpena. The company also owns six radio stations in the Upper Peninsula. Queen Bee's Knees, LLC is a subsidiary of Morgan Murphy Media.