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Mid-West Family Flips WQYQ to WSBT Simulcast

February 21, 2025

RadioInsight reports that Mid-West Family Broadcasting has expanded the programming of Sports WSBT-AM/W241AD (South Bend) to WQYQ- South Bend IN to WQYQ-AM/W291DK (Benton Harbor).  The switch took place yesterday, February 20.

WSBT offers mostly syndicated sports talk shows, including “Maggie & Perloff,” “The Dan Patrick Show,” “The Herd With Colin Cowherd,” “The Jim Rome Show,” and “Covino & Rich.”

The station is the official broadcasting partner of Notre Dame Football, Women’s and Men’s Basketball, Notre Dame Hockey, and the South Bend Cubs. WSBT also airs the NCAA Men’s basketball tournament.

“While it’s always bittersweet to say goodbye to a station, we’re excited about expanding sports coverage in Southwest Michigan,” said Bill Gamble, VP/Content for Mid-West Family/South Bend, IN “WSBT brings a lineup of strong sports talent, and when paired with WSJM, it strengthens our position, ensuring we remain the go-to source for news & sports information in the area. Additionally, we are directing QYQ listeners to (sister station) Live 99.9, which should provide them with the alternative music they’ve come to enjoy.”

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