On February 28, Krol Communication's WRSR-FM (Flint) held its Fox Feeding Frenzy, an annual event to raise funds for The Food Bank of Eastern Michigan. The station, along with many generous sponsors, the station's incredible Listeners & tireless volunteers, were able to raise just shy of $72,000! That is a new record dollar amount that equates to nearly 450,000 meals for those in need.

Program Director and afternoon host Roy Moore told the MAB, "This is truly one of the most fulfilling endeavors that any of us in the area can be a part of. And all of funds generated stay right here in Michigan! This event was nothing shy of electric! The energy in this building was off the hook!"

The 12-hour broadcast aired 7a.m. to 7p.m. from the station studios.  The Food Bank of Eastern Michigan provides food and water for it’s 415 partner agencies in 22 counties across Michigan.

WRSR personalities were on the air live encouraging listeners (known as “Hunger Heroes”) to phone their pledge in.