NAB’s Service to America Award Special Offered to Stations

For the second year, The Celebration of Service to America Awards will return as a broadcast radio and television special to premiere on July 10, 2021, at 7 p.m. ET. In partnership with Trailer Park Group, Disney Media Networks and Nielsen, the NAB Leadership Foundation will provide a broadcast-quality pre-recorded special showcasing excellence in community service from local radio and television stations throughout the country.  In Michigan, Alpha Media’s WSGW-AM (Saginaw) is a 2021 finalist.

The program includes stories announcing our winning stations to highlight the important role local broadcasting plays in communities.

The NAB invites stations to join their distribution network by offering clearances on stations nationwide. In celebration of all broadcasters’ community service, the Celebration of Service to America Awards special is available with a 30-day clearance window and will air on multiple stations in each market.

As a part of the distribution network, the NAB is asking stations to consider multiple airings of this show and commit to airing a minimum of 15 promotional spots two weeks before the scheduled air dates. The NAB Leadership Foundation will provide the promotional spots. As a radio broadcast partner, we ask for clearance on your local station and website during the 30-day window, starting on July 10, 2021, at 7 p.m. Eastern Time.

Stations will receive:

• Family friendly, original programming to air on your station at no cost.
• Local advertising revenue with a 7/7 split, providing seven minutes of local advertising and/or promotional time to share the story of your station’s community service.
• Greater exposure to the vital role your stations play in local communities.

The program will include the presentation of the Corporate Leadership Award, the Service to America Leadership Award and feature messages of support from celebrities and members of Congress, all of whom will highlight the importance of the broadcast industry to the public.

The NAB Leadership Foundation is committed to building a more bright, diverse and innovative future for broadcasting. This event will reach a broad audience and help the Foundation showcase the importance of local radio and television with your help.

For more information, please contact NAB Leadership Foundation Director of Development Tim Dotson at tdotson@nab.org or President Michelle Duke at mduke@nab.org.