Jacobs Media to Host Free Webinar: What Radio’s Air Personalities Are Thinking in 2024
August 30, 2024
Who should attend: Air talent (full/part time), programmers, managers, owners, digital, sales management. If you believe on-air talent are radio’s secret sauce, you’ll want to be in attendance for this one.
For six years now, personality has emerged as a more important driver to radio listening in our annual Techsurveys than music. Yet, talent continues to be a misunderstood part of radio’s success formula. Jacobs Media’s AQ studies are unique to radio – the only research conducted among air personalities. Two weeks ago, I presented the top-line findings to Morning Show Boot Camp attendees. Now, I’m preparing a special deck of AQ findings for anyone and everyone in radio interested in the mindset of radio’s most valuable ambassadors – its on-air talent.