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Jacobs Media to Host Free Webinar: What Radio’s Air Personalities Are Thinking in 2024

August 30, 2024

Michigan based Jacobs Media has announced another free webinar this coming Wednesday, September 4 at 2:00 p.m. Eastern.  In collaboration with Don Anthony and Morning Show Boot Camp, Jacobs Media surveyed more than 500 participating U.S. radio personalities, hosts, and producers in the U.S. for AQ6, including nearly 60 of whom are currently unemployed. They expressed how they feel about key issues affecting their jobs and their careers – their thoughts on AI’s current and future impact, how many “hats” they’re wearing, what motivates them to be behind the mic, and whether or not they have a “side hustle.” Jacobs is sharing it all during this free session.

Who should attend:  Air talent (full/part time), programmers, managers, owners, digital, sales management. If you believe on-air talent are radio’s secret sauce, you’ll want to be in attendance for this one.

For six years now, personality has emerged as a more important driver to radio listening in our annual Techsurveys than music. Yet, talent continues to be a misunderstood part of radio’s success formula. Jacobs Media’s AQ studies are unique to radio – the only research conducted among air personalities. Two weeks ago, I presented the top-line findings to Morning Show Boot Camp attendees. Now, I’m preparing a special deck of AQ findings for anyone and everyone in radio interested in the mindset of radio’s most valuable ambassadors – its on-air talent.

REGISTER HERE

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