April 2021
Audacy Study Finds Radio, TV News Sway Those Who Are Hesitant To Get COVID-19 Vaccine
Audio has the power to sway those reluctant to get a COVID-19 vaccine, followed closely by TV news, according to a new survey from Audacy (formerly Entercom). Results from the radio company’s Vaccine Hesitancy Custom Survey show that audio is the most trusted source of information about the COVID vaccination (46%), just ahead of TV…
Read MoreSpecs Howard School of Media Arts in Transition
The Detroit Free Press reports that The Specs Howard School of Media Arts, responsible for the careers of thousands of radio and TV professionals in Michigan and beyond, is poised for a major transition. The paper reports that the 51-year-old broadcasting school is in talks with “another highly regarded school” to absorb the Specs Howard…
Read MoreWCFX Sold to Black Diamond
In an application filed with the FCC on April 9, Traverse City-based Black Diamond Broadcast Group is acquiring Grenax Broadcasting’s WCFX-FM (Clare/Mt. Pleasant). Black Diamond Broadcasting, owned by life-long Michigan residents and long-time broadcasters Mike Chires and Norm McKee, own and operate radio stations throughout central and northern Michigan, including Houghton Lake based 98.5 WUPS,…
Read More3 Key Differences Between Your Radio Station’s Desktop Website and Mobile Website
By: Seth Resler Jacobs Media Strategies Sometimes, when listeners visit your radio station’s website, they do so using desktop or laptop computers; sometimes they do so using mobile devices, like a phone or tablet. Do not treat these two groups of visitors the same. The key to creating a compelling web experience for visitors is…
Read MoreAre You Taking Full Advantage of Your MAB Membership?
By: Karole L. White, MAB President/CEO The MAB Sales and Leadership Helpline just launched last month is available to all MAB Member stations and staff. I thought you should see some of the great comments from people after they have spoken with Mark Levy, Revenue Development Resources, the person behind the MAB Sales & Leadership…
Read MoreSupreme Court Reinstates 2017 FCC Changes to Broadcast Ownership Rules Including the End to Newspaper-Broadcast Cross-Ownership Ban – But Radio Changes Yet to Come
By: David Oxenford, Wilkinson Barker Knauer LLP On April 1, The United States Supreme Court released its decision upholding the FCC’s 2017 changes to its ownership rules in the FCC v Prometheus Radio Project case (see our summary here). Those rules had been put on hold in 2019 by a decision by the Third Circuit Court of Appeals which…
Read MoreWDIV’s Larry Spruill Honored among Michigan Chronicle’s ’40 Under Forty’
On April 1, the Michigan Chronicle honored 40 professionals who inspired others through vision and leadership, exceptional achievements and community service participation. WDIV-TV (Detroit) reporter Larry Spruill, was one of those recognized during the virtual ceremony. Spruill was nominated because of his extensive coverage during the George Floyd Protests in the summer of 2020 as…
Read MoreWKHM’s Scott Clow Wears Dress to Raise Money for Charity
In an effort to promote Covid-19 vaccination on the first day it becomes eligible to anyone 18 and over, while also raising money for a good cause, WKHM-FM’s (Jackson) Scott Clow of the K-105.3 Morning Show took a celebrity up on a special challenge. Comedian Amy Schumer recently donned a formal evening gown when she…
Read MoreMABF Student Advisory Committee Member Leonard Poole Accepts New Position at WILX
Adrian College student, and MAB Foundation Student Advisory Committee Member, Leonard Poole (@leodogjournalism), has accepted a new position as News Producer at MAB member station WILX-TV (Lansing). “One of the things that helped me get my foot in the door was being a part of the MAB Foundation,” he said. “I attended the job fair…
Read MoreRadio Free Hillsdale Hour College Show Gets National Salem Network Distribution
The Radio Free Hillsdale Hour, Hillsdale College’s national, weekend radio show, is now being distributed via the Salem Radio Network. The show, which launched in 2019, is one-hour long and divided into four segments. Each episode features multiple guests, including Hillsdale faculty members, speakers who visit one of the College’s campuses, alumni and others. Topics…
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