August 2022
How Radio Stations Can Use QR Codes
By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic changed the way many Americans behave. Among those changes is a significant increase in the use of QR codes. An eMarketer Insider Intelligence report estimates that “the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million…
Read MoreHaley Fiaschetti Joins WWTV/WWUP-TV Weather Team
Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) announced that Haley Fiaschetti joined the station’s Doppler 9&10 Weather Team last month. A Massachusetts native, Fiaschetti is a graduate of Northern Vermont (formerly Lyndon) University, where she graduated with a B.S. in Atmospheric Science and A.S in Electronic Journalism. During her time in Lyndon, she was a part of the…
Read MoreMAB To Offer Streaming Workshop for Radio Stations Wishing To Add Video to Sports Broadcasts
The MAB worked with the MHSAA to amend their video streaming rules to allow broadcasters to carry local high school games, live. Broadcasters can now distribute live video of regular-season games from schools that are National Federation of High School (NFHS) members. That’s about 75% of schools in the state. Being able to cover these…
Read MoreWhy Federal and State Issue Ads Have Different Broadcast Public File Requirements
By: David Oxenford, Wilkinson Barker Knauer LLP Recently, I’ve received many calls from broadcasters about the FCC public file obligations for issue ads (those ads not bought by legally qualified candidates or their authorized committees) – particularly concerning the different treatment between issue ads dealing with federal candidates or federal matters, and those dealing with state and…
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