Digital/Social/Web
How to Create a YouTube Channel for Your Radio Station
If you’re in the media business these days, you need to be in the multimedia business. That means that radio broadcasters increasingly need to be creating video content as well. One of the most important platforms to be on when it comes to video is, of course, YouTube. If your radio station hasn’t created a YouTube channel yet, take some time to do so.
Read More5 Tips for Improving Your Radio Station’s Online Forms
For decades, radio stations have relied on Nielsen (previously Arbitron) for data about their listeners. But with the rise of the internet, advertisers now expect more data about the consumers they are reaching than ever. As broadcasters compete with Google, Facebook, and Pandora for ad buys, they need to be prepared to offer more data than just what Nielsen provides.
Read MoreHow To Conduct A Usability Test For Your Radio Station’s Website
I am a huge fan of website usability tests. They show you how real people actually interact with your website. I have conducted dozens of usability tests, and every time, we discover very simple tweaks that can make a huge difference in how a website performs. Best of all, usability tests are easy to perform and very inexpensive.
Read More5 Takeaways From Podcast Movement 2022
Podcast Movement returned last week. This time, the annual conference convened in Dallas. Thousands of podcasters, as well as representatives from podcast-adjacent industries, descended on the city for a week of learning and networking. I had the good fortune to attend. Here are my biggest takeaways
Read MoreYou’re a Radio DJ. You’ve Lost Your Job. How to Take Control of Your Online Presence.
Stay in the radio business long enough, and sooner or later you’ll find yourself out of work. It’s a rite of passage.
But that doesn’t change the fact that in the moments immediately following your dismissal, you’re prone to panic. I’ve been there more than once twice: carrying a box full of office supplies and old backstage passes out to the car.
Read MoreHow Your Radio Station Can Accept Donations Through Venmo and The Cash App
These days, people are using mobile devices to do just about everything — including making donations to their favorite causes. According to the Blakbaud Institute, 28% of online donations are made from mobile devices. Given the growing trend of mobile giving, it makes sense for public and Christian radio stations…
Read MoreHow to Use Webinars as Part of Your Radio Station’s Sales Strategy
We often talk about how to put a digital strategy in place on the programming side of your radio station; but the sales wing of your building should have a digital strategy as well. While programming should be using the web to engage with listeners, the sales team should be using the web to generate leads.
Read MoreHow Radio Stations Can Use QR Codes
By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic changed the way many Americans behave. Among those changes is a significant increase in the use of QR codes. An eMarketer Insider Intelligence report estimates that “the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million…
Read MorePodcasting Has a Privacy Problem
By: Seth Resler Jacobs Media Strategies Last August, I once again attended the Podcast Movement conference in Nashville. Every few years, I like to drop in on the breakout session titled, “Yes, That Marketing Advice for Your Podcast is BS.” This annual session is hosted by Rob Walch, VP of Podcaster Relations at Libsyn. Rob…
Read MoreHBO’s “Hacks” Offers an Important Lesson for Radio Air Talent
By: Seth Resler Jacobs Media Strategies Over the weekend, I had an opportunity to catch up on a few quality television shows. (FWIW, The Bear and Abbott Elementary are my recent favorites.) Among the programs that I am now proudly up to date on is HBO’s Hacks, a show starring national treasure Jean Smart as…
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