Digital/Social/Web
Have You Searched For Your Radio Station in the App Stores Lately?
By: Seth Resler Jacobs Media Strategies Although we don’t often use the term “User Experience” (or UX) when talking about radio, broadcasters often spend countless hours obsessing over the experience that they provide for their fans. Unfortunately, too often, they focus on only a piece of that user experience — the “Listener Experience.” Listening, of…
Read MoreRadio Program Directors Should Know These Digital Stats for Their Stations
By: Seth Resler Jacobs Media Strategies Most radio Program Directors (or Brand Managers or Airwave Czars or whatever the preferred job title at your particular company is) can tell you what their station’s ratings are without batting an eye. After all, for many, this is the primary metric by which their performance is measured, and…
Read MoreRethinking the Radio Station Promotions Kit for the Digital Age
By: Seth Resler Jacobs Media Strategies Many radio stations’ street teams have a standard kit that they take to promotional appearances which includes everything they might need on site. When I was a Program Director, we packed gray rubber tubs with everything from clipboards and entry forms to banners and prize wheels. The purpose of…
Read MoreWhy You Should Segment Your Radio Station’s Email Campaigns
By: Seth Resler Jacobs Media Strategies It’s no secret that email marketing is one of the most effective ways to reach your listeners. But with so much competition in the inbox, it’s more important than ever to make sure your campaigns are targeted and relevant. Unfortunately, many radio stations employ the same strategy for their…
Read MoreVox Examines the TikTok-to-Spotify Pipeline
By: Seth Resler Jacobs Media Strategies I spent Memorial Day Weekend at Podfest Expo in Orlando, and while it was a fantastic conference, it was also the moment when Covid finally caught up with me, so I’m out sick today. But I didn’t want to leave you empty-handed, so please watch this excellent new video…
Read MoreAmazon Has Made It Easier for Radio Stations to Build Alexa Skills
By: Seth Resler Jacobs Media Strategies Smart speakers can be a small but important source of streaming for radio stations. We recently published the results of Techsurvey 2022, the radio industry’s largest online survey of radio listeners. The data shows that while smart speaker growth has stalled among radio listeners, 35% of respondents report owning…
Read MoreWhy You Should Fill Your Website With Text, Not Your Emails
By: Seth Resler Jacobs Media Strategies Email marketing is a crucial component of your digital strategy. When used effectively, an email newsletter can get people to return to your website, tune in to your radio station or show up to station events. You should use email to engage with your audience on a regular basis.…
Read MoreHow to Invite Potential Advertisers to Schedule a Meeting With Your Radio Station’s Sales Team
By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page on a radio station’s website is arguably the most valuable page on the entire site. After all, people navigate to this page when they are interested in spending money. At this point, the sale is yours to lose. Yet I see many radio stations…
Read MoreThree Places to Hire Freelancers for Digital Tasks
By: Seth Resler Jacobs Media Strategies From time to time, your radio station may need to hire a little extra digital help. Sometimes, you need something for a project that is outside the expertise of your current staff members. When this happens, where do you turn? Here are three places to consider: 1. Use Fiverr…
Read MoreHow to Use Artificial Intelligence to Write Blog Posts (Even If You’re a Radio DJ!)
By: Seth Resler Jacobs Media Strategies Over the past two decades, it’s become apparent to radio stations that creating web content is an effective way to attract website visitors. Unfortunately, while radio personalities are fantastic verbal communicators, they don’t always love the written word. Fortunately, today’s radio DJs have the option of using AI to…
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