Digital/Social/Web
Radio: Here’s A Digital Blueprint for Building Community
By: Seth Resler Jacobs Media Strategies A couple of weeks ago, I wrote about the difference between building an Audience and building a Community. The key distinction is that members of a Community care about and communicate with each other; members of an Audience do not. I believe that as media continues to fragment with more…
Read MoreHow Radio Air Talent Can Rediscover Their Creativity During The Pandemic
By: Seth Resler Jacobs Media Strategies In recent years, thankfully, the broadcasting industry has engaged in more conversations around the mental health of on-air talent. Industry conferences have hosted sessions on the topic, while some of our industry peers, like Lynn McDonnell and Dan Mason, have found second acts in their careers by addressing mental…
Read More7 Ways to Strengthen the Calls to Action On Your Radio Station’s Website
By: Seth Resler Jacobs Media Strategies When listeners come to your radio station’s website, what do you want them to do? Do you want them to stream the station? Sign up for the email newsletter? Enter a contest? Purchase tickets to a station event? It’s important to know the goals of your website. Once you’ve…
Read MoreThe Difference Between an Audience and a Community — And What It Means For Broadcasters
By: Seth Resler Jacobs Media Strategies For more than six years, I have taught radio stations how to implement a digital strategy known as Content Marketing. The concept is simple: create content — blogposts, videos, podcasts, etc. — to attract an audience. The strategy is not a new one. In fact, it pre-dates the internet.…
Read MoreYour Radio Station’s Events Need Virtual Backup Plans
By: Seth Resler Jacobs Media Strategies Twelve months ago, as we turned the page on 2020, we all hoped the new year would bring an end to the COVID-19 pandemic. Now, as we slog through a resurgence brought on by the Omicron variant, it feels naive to have the same hopes for 2022. Whether you…
Read MoreWhy Your Radio Station Should Use ‘Thank You’ Webpages
By: Seth Resler Jacobs Media Strategies Buckle in, we’re going deep into the weeds this week… As a general rule, once a listener comes to your website, the last thing we want to do is send them elsewhere. That’s why I frown on websites using the “Latest Posts” widgets that direct people back to social…
Read More7 Mistakes Radio Station Website Menus Make That Alienate Listeners
By: Seth Resler Jacobs Media Strategies Language matters. We use website usability tests to see how people interact with radio station websites. In this test, you sit an individual in front of a computer and ask them to think out loud while they perform basic tasks on your website. Whenever I conduct one of these…
Read MoreWhere Does Your Radio Station’s Data Live?
By: Seth Resler Jacobs Media Strategies From time to time, I encounter radio stations who are doing a good job of capturing listener data, but are not storing all of that data in a single central location. Instead, they have some contacts stored in their email database, some in their text message database, some in…
Read MoreBring Your Radio DJs Together to Show Gratitude This Thanksgiving
By: Seth Resler Jacobs Media Strategies As a holiday, Thanksgiving always seems to get the short shrift. Sure, it lacks the sex appeal of Halloween, it’s not as lucrative as Christmas and it has a dubious origin story. But the spirit of this holiday is more important than ever during these tense times. There’s something…
Read MoreHow to Handle COVID Vaccination Requirements with Online Event Registration
By: Seth Resler Jacobs Media Strategies In-person events continue to slowly return across the country even as the COVID-19 pandemic stretches on. Inevitably, your radio station will host or sponsor an in-person event that may or may not have requirements in place to address the pandemic. For example, they could require proof of vaccination, recent…
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