Digital/Social/Web
Your Station’s Website Should Include These Two Types of Content
By: Seth Resler Jacobs Media Strategies For years, I have been writing about how broadcasters can use a Content Marketing strategy to grow their audience and generate more sales leads. To do this, your website will need need two types of content: 1. Free And Open Content (to Get People to Come to Your Website)…
Read More5 Pop-Up Ads Your Radio Station Should Have on Its Website
By: Seth Resler Jacobs Media Strategies Believe it or not, I am a big advocate of using pop-up windows on radio station websites. However, there’s a right and a wrong way to use them. Pop-up windows are incredibly irritating when they are used to advertise something that has no relevance to a visitor. Under no…
Read MoreHow to Write an Effective “Advertise With Us” Webpage for Your Radio Station
By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page is arguably the most valuable page on your radio station’s website. People who click through to this page have indicated that they are interested in giving you money. At this point, all you need to do is make it as easy as possible for…
Read MoreGot a Great Idea? Take These Digital Steps to Lock It In
By: Seth Resler Jacobs Media Strategies Every now and then, you probably find yourself struck by a flash of inspiration — a brilliant idea that you don’t have the energy to invest in at the moment, but that you would like to return to when the time is right. Perhaps it’s a radio station for…
Read More7 Ways to Strengthen the Calls to Action On Your Radio Station’s Website
By: Seth Resler Jacobs Media Strategies When listeners come to your radio station’s website, what do you want them to do? Do you want them to stream the station? Sign up for the email newsletter? Enter a contest? Purchase tickets to a station event? It’s important to know the goals of your website. Once you’ve…
Read MoreRethinking Radio’s Concert Calendar Webpage for the Delta Variant
By: Seth Resler Jacobs Media Strategies Under normal circumstances, a music radio station’s concert calendar is one of its most popular webpages. Of course, we are not under normal circumstances. In 2020, when the COVID-19 pandemic brought concerts to a standstill, it made sense for radio stations to remove this webpage rather than display an…
Read MoreThese Digital Privacy Issues Should Be On Broadcasters’ Radar
By: Seth Resler Jacobs Media Strategies Digital privacy has become a hot topic. In the latest Techsurvey, our annual online survey of radio listeners, more than 80% expressed concern over how their data is used by tech companies. Consumers are aware that digital companies are gathering data to market to them, and they’re wary of…
Read MoreHow to Host a Virtual Podcast Launch Party
By: Seth Resler Jacobs Media Strategies When it comes time for launching a new podcast, or to launch a new season of a podcast, do it with style. Sure, you could just drop the first episodes and send out a press release, but why not step up your game and host a launch party? You…
Read MoreWhat is Your Radio Station’s Digital Plan for Emergencies?
By: Seth Resler Jacobs Media Strategies These days, the news is full of emergencies — from foreign entanglements to weather-related catastrophes. At this point, there’s no excuse for getting caught off guard if a disaster strikes in your market. This is particularly true if your radio station is using its “live and local” presence to…
Read MoreMoving Listeners From Your Rented Digital Assets to Your Owned Digital Assets
By: Seth Resler Jacobs Media Strategies When it comes to a radio station’s digital assets, we often talk about the difference between “renting” and “owning.” Rented digital assets are those which have a “landlord” or middleman who can affect your station’s ability to reach its audience. For example, if your radio station has a large…
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