Digital/Social/Web
What It’s Like to Return to an In-Person Conference
By: Seth Resler Jacobs Media Strategies In the not-too-distant past, I used to travel to industry conferences frequently. I was boarding a plane twice a month to speak at conferences held by trade magazines and state broadcaster organizations. Then the pandemic hit. Travel slowed to a crawl as conferences were canceled or converted into virtual…
Read MoreYouTube Has Added New Features for Livestreamers
By: Seth Resler Jacobs Media Strategies Pandemic or not, radio broadcasters everywhere should be experimenting with livestreaming video. For radio stations, it can provide a new way to engage with audiences. For on-air talent, it can provide a way to continue doing a show even if you find yourself “on the beach.” (For a great…
Read MoreHow to Design Your Radio Station’s Promo Kit for Instagram and TikTok
By: Seth Resler Jacobs Media Strategies For decades, radio stations have used promotional appearances by their street teams as ways to engage listeners. Unfortunately, the reality is that this is a largely inefficient way to reach the audience; the numbers just don’t work. However, social media can create new value for street team appearances —…
Read MoreHow to Build Radio Station Remote Kits for the Digital Age
By: Seth Resler Jacobs Media Strategies As a radio broadcaster, back in the day, my favorite event of the summer was the day that the Warped Tour came to town. As an alternative rock radio station, the Warped Tour inevitably had a dozen or so bands that we wanted to interview. So a team of…
Read MoreIt’s Time for Radio to Rethink Contesting
By: Seth Resler Jacobs Media Strategies Perhaps no other medium still relies on contests as much as the radio industry. When I was a Program Director many years ago, I held a weekly staff meeting that revolved around the question, “What are we giving away on the air this week?” For many radio stations, not…
Read MoreGive Away Radio Station Stickers to Capture Listener Contact Info
By: Seth Resler Jacobs Media Strategies One of the most important things you can use your radio station’s website to do is to capture contact information from your listeners. By capturing their email addresses and other information, you can reach these listeners again later and activate them. Many stations give stuff away as a way…
Read MoreHow Your Radio Station Can Take Advantage of Facebook Groups
By: Seth Resler Jacobs Media Strategies It’s always fun to try out new social media platforms when they emerge, but while I encourage radio stations to experiment on TikTok or Clubhouse with whatever the hot new thing is, often the most effective strategy is to renew efforts on an established platform. While it’s tempting to…
Read MoreAn Introduction to WordPress Custom Post Types for Radio Broadcasters
By: Seth Resler Jacobs Media Strategies Broadcasters sometimes tell me that they are looking for a WordPress theme for their station’s website that was specifically designed with radio in mind. I’m never quite sure what they mean by this. Most of the radio-specific features that a station website needs aren’t part of the WordPress theme.…
Read MoreIt’s Time to Re-evaluate Your Radio Station’s User Experience
By: Seth Resler Jacobs Media Strategies About 15 years ago, when I was a Program Director for a radio station, I decided that I would take my programming staff on a field trip in lieu of our typical music meeting. My radio station, WBRU in Providence, made a habit of stepping out on new music.…
Read MoreHow Your Radio Station Can Run a Virtual Job Fair Using Remo
By: Seth Resler Jacobs Media Strategies As the country reopens in the wake of the COVID-19 pandemic, one of the biggest challenges for local businesses is finding qualified employees. If your radio station can help local businesses overcome this hurdle, you stand a good chance of converting them into advertising clients. Let’s look at how…
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