Digital/Social/Web
On Your Radio Station Website, Use Language That Puts Listeners First
By: Seth Resler Jacobs Media Strategies Talent coaches frequently tell radio DJs to use words that put the listener first in their on-air breaks. For example, instead of saying, “Coming up, I’ve got your chance to win a thousand dollars,” a DJ should say, “Coming up, YOU could be a thousand dollars richer.” It’s good…
Read MoreRun a Hashtag Scavenger Hunt to Promote Local Businesses Reopening After the Pandemic
By: Seth Resler, Jacobs Media Strategies We find ourselves in an odd situation right now, as various parts of the country are in various stages of reopening. Every individual is returning to “normal” life at their own pace. The same is true for local businesses. Some are ready to rock, while others are cautiously navigating…
Read More3 Ways Your Radio Station Can Get More Web Traffic from Evergreen Content
By: Seth Resler, Jacobs Media Strategies As radio broadcasters, our thinking tends to be very topical. That’s in large part because our on-air breaks are fleeting: a DJ says what they have to say and then it disappears into the ether, unlike books, movies, or podcasts that stick around for a long time and can…
Read MoreWhat the Privacy War Between Apple and Facebook Means for Radio Broadcasters
By: Seth Resler Jacobs Media Strategies Apple has begun rolling out the latest version of its operating system for mobile devices, iOS 14.5. Along with the usual assortment of new features is a long-anticipated change to the way the company deals with the privacy of its users, and this change will reverberate throughout the world…
Read MoreWhat Radio Broadcasters Need to Know About Facebook and Apple’s Podcasting Announcements
By: Seth Resler Jacobs Media Strategies Last week, a pair of announcements from two Silicon Valley giants rocked the podcasting world. Facebook and Apple both announced new features that are likely to not only affect podcasters, but the entire audio industry. Here’s what radio broadcasters need to know: Facebook is Embracing Audio Audio is hot…
Read More3 Key Differences Between Your Radio Station’s Desktop Website and Mobile Website
By: Seth Resler Jacobs Media Strategies Sometimes, when listeners visit your radio station’s website, they do so using desktop or laptop computers; sometimes they do so using mobile devices, like a phone or tablet. Do not treat these two groups of visitors the same. The key to creating a compelling web experience for visitors is…
Read MoreHow Your Radio Station Can Host a Virtual Networking Night for Local Musicians
By: Seth Resler Jacobs Media Strategies As we enter year two of the COVID-19 pandemic, I find that one of the things I am missing most is meeting new people. While I have done a decent job of keeping up with previously established relationships through this period, I have not found many great ways to…
Read More6 Formatting Considerations for Your Radio Station’s Blog
By: Seth Resler Jacobs Media Strategies Many radio stations that blog regularly enlist multiple writers. Sometimes they are jocks, sometimes they are off-air personnel, and sometimes they are a mixture of the two. If your radio station uses different writers, you’ll want to take steps to ensure that there’s a certain level of consistency across…
Read More5 Pop-Up Ads Your Radio Station Should Have on Its Website
By: Seth Resler Jacobs Media Strategies Believe it or not, I am a big advocate of using pop-up windows on radio station websites. However, there’s a right and a wrong way to use them. Pop-up windows are incredibly irritating when they are used to advertise something that has no relevance to a visitor. Under no…
Read MoreIs Your Radio Station Regularly Backing Up Its Website?
By: Seth Resler Jacobs Media Strategies This is one of those blogposts that you don’t need until you need it, and when you do need it, you really need it, and by then it’s often too late. So when you’ve finished reading this, consider taking some proactive preventative action. You’ve been warned. Disasters happen: Earthquakes,…
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