Digital/Social/Web
5 Automated Email Campaigns Every Radio Station Should Be Sending
By: Seth Resler Jacobs Media Strategies While TikTok and Clubhouse are the shiny new objects that get all of the attention, this pandemic has proved that email marketing — as unsexy as it is — is still a tried and true channel for reaching listeners. Unfortunately, many radio stations simply shove all of their content…
Read More7 Google Alerts That Every Radio Station Should Set Up
By: Seth Resler Jacobs Media Strategies People know that Google is a powerful search engine, but many people don’t realize that you can set Google up to conduct an ongoing search that alerts you any time it finds new content containing a specific term. This is useful if you want to get notified any time…
Read More12 Factors to Consider When Choosing a Virtual Events Platform
By: Seth Resler Jacobs Media Strategies When winter melts into spring, radio stations will inevitably turn their attention to the live events that have become a mainstay of the listener experience. Last year, stations were forced to cancel events or scramble to figure out how to take them online. While our view of the future…
Read MoreHow to Make Your Software Programs Talk to Each Other
By: Seth Resler Jacobs Media Strategies Once upon a time, working at a radio station meant that you needed to know how to use a couple of basic software programs: your music scheduler, your automation system and a traffic scheduling program. These days, radio stations employ dozens of different programs to do everything from scheduling…
Read More5 Ways to Teach Yourself a New Skill
By: Seth Resler Jacobs Media Strategies Whether you find yourself with extra time on your hands because you’re unemployed at the moment or simply because the pandemic and the time of year has slowed down the day-to-day bustle of your radio job, it’s wise to invest the extra hours back into yourself by picking up…
Read More10 Pieces of Sales-Related Content That Should Be on Your Radio Station’s Website
By: Seth Resler Jacobs Media Strategies When I speak to radio broadcasters about pulling all of their different digital tools together into a coherent Content Market Strategy, I am usually talking to people in the programming department who want to reach more listeners. But Content Marketing is also an effective strategy for the radio sales…
Read MoreThe Greatest Hits: Digital Tips for Radio Broadcasters Navigating the Pandemic
By: Seth Resler Jacobs Media Strategies Radio broadcasters spent much of 2020 learning to adapt to new working conditions. Over time, we gradually got the hang of it. But as we head into 2021, we’re looking at more of the same — at least for the next several months. So, just in case you missed…
Read MoreHere’s What Radio Broadcasters Should Ask Santa For This Year
By: Seth Resler Jacobs Media Strategies Whether you’ve got an elf on your shelf or a menorah on your window sill, the holidays are a good time to ask for — or treat yourself to — some new toys. During this time of the year, I often stock up on technology that will help me…
Read More4 Skills Unemployed Radio Broadcasters Should Develop
By: Seth Resler Jacobs Media Strategies While the holidays can be the most wonderful time of year, too often they bring layoffs to the radio broadcasting industry. It’s a hard situation to find yourself in, and one that many of us have been in at one time or another — including myself. Given the extraordinary…
Read More5 Keys to Creating a Killer Podcast Opening: Lessons from Podcast Movement 2020
By: Seth Resler Jacobs Media Strategies For the past several years, I have hosted the Podcast Makeover session at Podcast Movement, the world’s largest podcasting conference. In this session, a panel of professional broadcasters and podcasters critique up-and-coming podcasters in a live “aircheck” session. This year, with the conference moving to a virtual format due…
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