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Tactics Diary Markets Can Learn from PPM Markets
There are many great lessons that diary markets can learn from PPM markets. With that in mind, please consider these points that could be key to higher ratings this spring.
Read MoreWWJ-AM’s 21st Annual Winter Survival Radiothon for THAW raises $325,101!
On February 1, Audacy’s WWJ-AM (Detroit) held is 21st Annual Radiothon for THAW, The Heat and Warmth Fund. This year the effort raised $325,101 to bring warmth for Michigan families in need.
Read MoreWGLM Announces Historic All-Female Broadcast Team for High School Basketball Season
WGLM-AM/FM (Greenville) has announced that they may have the first-ever all-female high school basketball broadcast team. The team of 2022 Greenville graduate Serena Schroeder and Greenville sophomore Gracelin Martin joined forces for several Michigan High School Athletic Association basketball games in late December, 2023 and early January, 2024.
Read MoreWZZM-TV Chief Meteorologist George Lessens Announces Retirement
After more than 40 years of delivering accurate forecasts, Chief Meteorologist George Lessens of WZZM-TV (Grand Rapids) has decided to retire at the end of the year, leaving an indelible mark on West Michigan’s weather scene.
Read MoreMichigan Journalism Hall of Fame to Induct Seven Members
Six outstanding journalists will be inducted into the 2024 class of the Michigan Journalism Hall of Fame. This year’s inductees have made significant, sustained contributions to journalism in Michigan.
Read MoreSinclair and Futuri Announce Strategic Partnership to Innovate Television Sales with AI Technology
Sinclair Broadcast Group, a subsidiary of Sinclair Inc., together with Futuri, a leader in AI-driven audience engagement and sales intelligence solutions, this past Monday (2/5) announced a strategic partnership that will integrate Futuri’s advanced AI-driven sales system, TopLine®
Read MoreSports Rights, the Super Bowl, and the Perception of Local Over-the-Air TV
Last week, when the NFL playoffs and upcoming Super Bowl had everyone thinking football, Congress held a hearing on how streaming media has affected sports and other video programming rights. We noted that hearing in our weekly update this weekend. As we said in our update, the hearing touched on all the video media issues of the day – sports rights, retransmission consent, the changing balance between pay TV (cable and satellite) versus streaming, and similar issues
Read MoreMAB Board Spotlight: Dave Doetsch
MAB Board Spotlight: Dave Doetsch, President, Mid-West Family SW Michigan (Benton Harbor)
Read MoreWZZM’s George Lessens Receives Prestigious Charles L. Mitchell Award
This past Wednesday (1/31), WZZM-TV (Grand Rapids) Chief Meteorologist George Lessens joined the ranks of distinguished recipients of the Charles L. Mitchell Award for Outstanding Service by a Forecaster from the American Meteorological Society.
Read MoreMSUFCU Donates $50,000 to WKAR Public Media
WKAR Public Media (East Lansing) was recently awarded $50,000 from Michigan State University Federal Credit Union (MSUFCU) to support the station’s community wide educational initiatives.
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