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2025 Update on Super Bowl Advertising and Promotions

Mitchell Stabbe

Given the value of the Super Bowl franchise, it is not surprising that the NFL is extremely aggressive in protecting its golden goose from anything it views as unauthorized efforts to trade off the goodwill associated with the mark or the game. Accordingly, with the coin toss almost upon us, advertisers should take special care before publishing or engaging in advertising or other promotional activities that refer to the Super Bowl.

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A $369,190 Proposed Fine for Improper Participation in EAS Tests Shows that Ignorance of FCC Rules Is No Excuse for Noncompliance

David Oxenford

A decision from the past week shows that the FCC shows no mercy for broadcasters who don’t know the rules, even when the broadcaster attempts to comply.  The FCC proposed a $369,190 fine against a Texas TV station because the station’s employees did not know how to properly participate in the 2018, 2019, and 2021 nationwide Emergency Alert Service tests. 

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2025 Broadcasters Regulatory Calendar – Looking Ahead to Some of the Regulatory Dates and Deadlines for the New Year

David Oxenford

2025 has begun – and everyone is speculating as to what the New Year will bring, particularly given the upcoming change in administration in the White House and at the FCC.  On January 2, we published an article looking at some of the regulatory issues that we expect the FCC will address this year.  And we promised to let you know about some of the deadlines that are already on the 2025 calendar.  So, as we do each year at about this time, we put together a look at the regulatory dates ahead for broadcasters.  To that end, we offer for your review, our 2025 Broadcasters Regulatory Calendar. 

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A Message from MAB President & CEO, Casey Jones

Dear MAB Members….We’ve made incredible strides this year to advance the AM Radio in Every Vehicle Act (AM4EVA), but time is running out. To get this vital bill across the finish line, we need your help for one final, coordinated push.

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NAB Requests Further Delay in Requirement that TV Stations Provide Audio Description of Non-Textual Emergency Information While Rule Changes are Considered

David Oxenford

Since 2015, TV broadcasters that transmit any emergency information visually in text during non-news programming have been required to convert that information into an audio broadcast on a station’s Secondary Audio Programming channel (its “SAP channel”).  The SAP channels are usually used for Spanish and other non-English translations of the audio on TV programs.

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RMLC Announces Arbitration Decision on SESAC Royalties for Commercial Radio Stations for 2023-2026

David Oxenford

In a Press Release issued on November 1, the Radio Music License Committee announced the results of its arbitration with SESAC. Despite the arbitrators’ decision that rates for commercial radio broadcasters are going up modestly, RMLC declared the decision a win. How can an increase in royalties be a win? Let’s provide some background on this decision and why the radio industry may breathe a sigh of relief.

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How FCC Regulation of Broadcasters May Change in a New Administration  – Looking at the Pending Issues

David Oxenford

With the election over, broadcasters and their Washington representatives are now trying to decipher what the next administration will have in store at the FCC and other government agencies that regulate the media.  Already, the DC press is speculating about who will assume what positions in the government agencies that make these decisions.  While those speculations will go on for weeks, we thought that we would look at some of the issues pending before the FCC affecting broadcasters that could be affected by a change in administration.

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November 2024 Regulatory Dates for Broadcasters: AM Stations Need to Adjust to the End of Daylight Savings Time, Deadline for Aural Description of Visual Emergency Alerts for TV, Final Rules for FM Zonecasting and More

David Oxenford

With much of everyone’s focus on the outcome of the November 5 general election, broadcasters can’t forget the regulatory dates and deadlines in November and early December. While the dates and deadlines in November are lighter than in many other months, many routine deadlines do fall in early December, and even the upcoming month does have dates worthy of note.

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