Programming
Revitalize Revenue, Preserve Your Radio Stations’ Soul
Houston, We’ve Got a Problem: Radio isn’t dying—it’s facing a revenue challenge. As digital platforms expand their reach, many broadcasters have responded by gutting what makes radio special. This short-sighted strategy is like treating a broken arm with aspirin—addressing symptoms while ignoring the underlying fracture.
Read MoreStop Sabotaging Your Station: 5 Streaming Mistakes to Avoid
The radio landscape has irrevocably shifted. While over-the-air remains a staple, your digital stream is no longer a “nice-to-have”—it’s a lifeline. Fail to treat it as such, and you’re actively pushing listeners into the arms of your competitors.
Read MoreCelebrate Halloween for a Week
For many years, radio featured Halloween hits on October 31st only. Since Halloween has become one of the biggest and most celebrated holidays of the year, plus, its estimated that American’s will spend 11.6 BILLION this year on Halloween. Think about this: Start playing Halloween songs on Saturday, October 26th! Why you say? Here are a few reasons
Read MoreJacobs Media to Host Free Webinar: What Radio’s Air Personalities Are Thinking in 2024
In collaboration with Don Anthony and Morning Show Boot Camp, Jacobs Media surveyed more than 500 participating U.S. radio personalities, hosts, and producers in the U.S. for AQ6, including nearly 60 of whom are currently unemployed. They expressed how they feel about key issues affecting their jobs and their careers.
Read MoreTactics Diary Markets Can Learn from PPM Markets
There are many great lessons that diary markets can learn from PPM markets. With that in mind, please consider these points that could be key to higher ratings this spring.
Read MorePD Resolutions for the New Year
It’s a new year and here are a few ideas for all programmers to review. There are many more, but these are on the top of my list.
Read MoreHow Were My Airchecks?
When was the last time you had an aircheck session with your talent? In today’s radio world, with all the time demands on the PD, it’s easy to skip these meetings. So, let’s make today the day to schedule a session with your talent, and please, take these tips into the meeting.
Read MoreAll Things Christmas: It’s all about How You Decorate your Station for the Holidays
Programming strategies as we approach Christmas. (Hint: #11 is really important)
1. The presentation should remain up and contemporary. Sometimes when stations go to all Christmas music, the jocks tend to “soften” or bring the presentation down. If anything, the on-air delivery should be up, fun and exciting.
Read MoreThe Fall Book Is On: Now What?
The fall book has started but before we get too deep into it, here are a few basic and easy to implement tactics that will help you get a better result.
Read MoreSummer Programming/Digital Tune-up: Basics
The most important click on your website (and app): LISTEN LIVE. You’d be shocked at how hard that is to find on many radio sites. Same goes for your app.
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