By: Seth Resler Jacobs Media Strategies Language matters. We use website usability tests to see how people interact with radio station websites. In this test, you sit an individual in front of a computer and ask them to think out loud while they perform basic tasks on your website. Whenever I conduct one of these…
The MAB is saddened to announce the passing of WEMU-FM (Ypsilanti) All Things Considered local host Lisa Barry. Barry died this past Tuesday night (11/30) due to complications from a heart condition. A graduate of Olivet College, she got her start as a morning newscast sidekick on Lansing’s WVIC-FM. Barry later joined the morning show…
David Oxenford, Wilkinson Barker and Knauer, LLP is the MAB Washington Attorney and answers your Legal Hotline Questions. David and Bobby Baker, Gary Schonman and Sima Nilsson of the FCC Office of Political Programming held a terrific Political Advertising Webinar for MAB members on November 18. MAB Members may access it in the members only…
Jacquie Marx is the Traffic Specialist for Carroll Broadcasting in Tawas City MAB: If you won the lottery, what is the first thing you would do? Jacquie: Pay off all my bills, then travel MAB: If you could learn to do anything, what would it be? Jacquie: Speak and write Korean MAB: What is your…
Michigan Radio has announced the hiring of Jamie Simmons as the station’s first Community Engagement Reporter. As the Community Engagement Reporter, Jamie’s reporting will supplement Michigan Radio’s coverage in Detroit, and specifically various neighborhoods across the city. The Community Engagement Reporter will work with the station’s Community Reporting Engagement Council to better understand and address…
By: Seth Resler Jacobs Media Strategies From time to time, I encounter radio stations who are doing a good job of capturing listener data, but are not storing all of that data in a single central location. Instead, they have some contacts stored in their email database, some in their text message database, some in…
A woman credited with launching the music careers of many rock bands as the music director for CKLW-AM (Windsor-Detroit) (aka The Big 8) has passed away. Rosalie Trombley, a pioneer in Canadian radio died peacefully Tuesday (11/23) at the age of 82, according to reports from the station. Trombley started her career as a switchboard…
Now in its 8th year, WION (Ionia) Radio’s “Treasures for Troops” collected items on behalf of Blue Star Mothers Chapter #188 of Ionia, Montcalm and Kent Counties and was a success! WION’s broadcast week was November 15th through 19th with broadcasts and call-ins from the Village Market of Muir, Young Chevrolet-Buick-GMC of Ionia and the…
As anticipated, Gray Television closed on its previously announced acquisition of Meredith Corporation’s Local Media Group (“Meredith”) and its 17 television stations in 12 local markets for $16.99 per share in cash, or $2.8 billion in total enterprise value. Gray’s portfolio of television stations now serve 113 local markets reaching approximately 36 percent of U.S.…
WHTS-FM (Grand Rapids) morning show co-host Jackie Blankenship (known on-air as Jackie Green) has been crowned Mrs. America 2022. She won the Mrs. America Pageant in Las Vegas the weekend of November 20-21. Blankenship’s road to the crown was somewhat complicated, telling WZZM-TV, “I actually was first runner up, I was second place. But the…