The NAB has announced that the journalism payroll tax credit has been included in the just-released Democratic reconciliation text that House leadership plans to bring to the floor as soon as this week. This represents a significant step towards inclusion of this provision in any final Build Back Better Act package. While there remain some…
By: Seth Resler Jacobs Media Strategies For years, I have been writing about how broadcasters can use a Content Marketing strategy to grow their audience and generate more sales leads. To do this, your website will need need two types of content: 1. Free And Open Content (to Get People to Come to Your Website)…
Michigan Restaurant & Lodging Association Extends SCRUB Club Food Safety Education Course for Additional Year! The Michigan Restaurant & Lodging Association (MRLA) has extended the SCRUB Club curriculum through September 30, 2022. The free online food safety education course which was developed for middle school-aged children and their families was launched in April and previously…
A groundbreaking documentary on the deportation of U.S. veterans from WKAR Public Media at Michigan State University and filmmakers John J. Valadez and Carleen L. Hsu will air nationally on PBS in primetime. Filmed over seven years, American Exile is the story of two unlikely war hero brothers who became veteran’s rights activists after being…
By: David Oxenford, Wilkinson Barker Knauer LLP In a Federal Trade Commission notice published last week, the agency warned the advertising industry that penalties could be coming for the use of deceptive endorsements. The FTC not only released the notice, but it also sent a letter (a version of which is available here) to hundreds of businesses (a list…
By: Seth Resler Jacobs Media Strategies Believe it or not, I am a big advocate of using pop-up windows on radio station websites. However, there’s a right and a wrong way to use them. Pop-up windows are incredibly irritating when they are used to advertise something that has no relevance to a visitor. Under no…
Impact 89FM (WDBM-FM), Michigan State University’s student-run radio station and media organization, topped the charts nationally this month when it was recognized with the 2021 College Media Association Four-Year College Radio Station of the Year Pinnacle Award. This is the first time Impact 89FM has earned this national award. However, the student-run radio station has…
On October 6, the Holland City Council honored WHTC-AM/FM (Holland) Morning and Midday host Gary Stevens (real name Gary Ratski) with a resolution declaring October 15, 2021 as “Gary Ratski Day” in Holland. The date coincides with his 20th anniversary at WHTC. He’s been hosting the morning news show for five years and the station’s…
President Biden is moving to fill two openings at the Federal Communications Commission, nominating Jessica Rosenworcel as the commission’s chair, and former FCC staffer Gigi Sohn to a second vacant seat. Rosenworcel has been serving as the acting chair of the commission and has been on the panel since 2012. Sohn was counselor to former…
On September 30, Cumulus Media’s Flint radio stations (WDZZ-FM/WWCK-FM/WBFE-FM) held a 13-hour radiothon to raise money for the Boys & Girls Club of Greater Flint. Over $9,000 was raised from listeners for local kids! The money is used to supply sports equipment, art and academic supplies, game room additions and repairs to the garden Hoop…