By: Gary Berkowitz Berkowitz Broadcast Consulting One of the most exciting parts of my job is to work all over the US in many different markets. In this post, I will share the important points that come up most often in market after market. Identifying music is a major benefit to female listeners. When you…
Understanding how important it is to get the Michigan Economy back up to full vitality again and that many of you are working with reduced staff at least until the economy improves, MAB has hired two of the best sales and leadership consultants to help you. Mark and Holly Levy, Revenue Development Resources (RDR) are…
Simone Rossato is the Traffic Manager for Results Broadcasting in Iron Mountain MAB: If you won the lottery, what would you do? Simone: I would take my entire family on a vacation. MAB: What would you learn if you could learn to do anything? Simone: Play the piano. MAB: What is your favorite comfort food?…
Caregivers are in short supply due to a rapidly growing older population that is living longer and requiring more assistance. The caregivers who step up – both family members and those who are paid to do the job — face many physical, emotional and financial challenges that have been exacerbated by the pandemic. Michigan Radio…
Lansing radio vet Nick Chase has joined Midwest Communications in Lansing where he’ll oversee day-to-day operations of WWDK-FM and WQTX-FM. MWC Lansing Operations Manager Terry Stevens said, “Nick is a well-known name in the market, and we look forward to putting his considerable knowledge and skills to work in our cluster.” MWC Lansing Market Manager…
The MAB has learned that former Detroit radio personality Jerry Lubin passed away on February 4, reportedly from COVID-19 related health issues. Lubin was one of the so-called WABX-FM “Air Aces” that graced the station’s airwaves in the ’70s and early ’80s. WABX was a widely influential freeform/progressive rock radio station in Detroit for years. …
Scripps Media’s WSYM-TV (Lansing) has announced that its employees, along with the Scripps Howard Foundation, have made it their mission to get high-quality books to children in our community through the “If You Give A Child A Book” campaign. This past summer, the station did a call-out for donations from employees and the community. With…
Beasley Media Group has unveiled details of the upcoming celebration of 101 WRIF’s 50th Anniversary Celebration in Detroit, Michigan! Sunday (2/14) will mark the official day the station went live on the air in the Motor City. Back in 1971, the station changed call letters from “WXYZ” to the iconic “WRIF” call letters that are…
Midwestern Broadcasting has flipped sports WCCW-AM (Traverse City) to a classic country format, branded as “WTCM Gold,” as a companion to sister station WTCM-FM. The new brand launched on Friday (2/5) replacing ESPN Radio. Positioning as “Yesterday’s Country Music” as a play on WTCM-FM’s “Today’s Country Music” positioner, the station is focusing on Country hits…
The Inter-Tribal Council of Michigan has produced a Native American focused 30-second public service announcement urging tribal members to help slow the spread of COVID-19. Native Americans that live in rural areas across Michigan and the United States are facing distinctive challenges during the COVID-19 pandemic and are disproportionately impacted by COVID-19. These challenges include…