There are many great lessons that diary markets can learn from PPM markets. With that in mind, please consider these points that could be key to higher ratings this spring.
On February 1, Audacy’s WWJ-AM (Detroit) held is 21st Annual Radiothon for THAW, The Heat and Warmth Fund. This year the effort raised $325,101 to bring warmth for Michigan families in need.
WGLM-AM/FM (Greenville) has announced that they may have the first-ever all-female high school basketball broadcast team. The team of 2022 Greenville graduate Serena Schroeder and Greenville sophomore Gracelin Martin joined forces for several Michigan High School Athletic Association basketball games in late December, 2023 and early January, 2024.
After more than 40 years of delivering accurate forecasts, Chief Meteorologist George Lessens of WZZM-TV (Grand Rapids) has decided to retire at the end of the year, leaving an indelible mark on West Michigan’s weather scene.
Six outstanding journalists will be inducted into the 2024 class of the Michigan Journalism Hall of Fame. This year’s inductees have made significant, sustained contributions to journalism in Michigan.
Sinclair Broadcast Group, a subsidiary of Sinclair Inc., together with Futuri, a leader in AI-driven audience engagement and sales intelligence solutions, this past Monday (2/5) announced a strategic partnership that will integrate Futuri’s advanced AI-driven sales system, TopLine®
Last week, when the NFL playoffs and upcoming Super Bowl had everyone thinking football, Congress held a hearing on how streaming media has affected sports and other video programming rights. We noted that hearing in our weekly update this weekend. As we said in our update, the hearing touched on all the video media issues of the day – sports rights, retransmission consent, the changing balance between pay TV (cable and satellite) versus streaming, and similar issues
MAB Board Spotlight: Dave Doetsch, President, Mid-West Family SW Michigan (Benton Harbor)
This past Wednesday (1/31), WZZM-TV (Grand Rapids) Chief Meteorologist George Lessens joined the ranks of distinguished recipients of the Charles L. Mitchell Award for Outstanding Service by a Forecaster from the American Meteorological Society.
WKAR Public Media (East Lansing) was recently awarded $50,000 from Michigan State University Federal Credit Union (MSUFCU) to support the station’s community wide educational initiatives.