Seth Resler, the digital strategist formerly of Jacobs Media, today unveils his newest venture: Community Marketing Revolution (CMR), a boutique agency aiming to transform the arts and entertainment industry’s audiences into thriving brand communities.
WCMU Public Media has announced the appointment of Rick Brewer as their new News Director. Brewer has been WCMU’s lead reporter since 2022, covering a wide range of issues including the Great Lakes and the environment, education, and the economy.
WWMT-TV (Kalamazoo)(Newschannel 3) and ARC West Michigan have announced that Julie Williams has been appointed morning anchor, effective February 15. Williams is coming back home to West Michigan where she grew up just minutes away from the station’s studios.
Eastern Michigan University’s WEMU-FM (Ypsilanti) has announced that Kevin Meerschaert has returned to the station after three decades to become the station’s new All Things Considered host. News Director David Fair made the announcement during a five-minute interview with Meerschaert posted on the station’s website.
On February 15, NPR announced the election of Rachel Hubbard and Shawn Turner to the NPR Board of Directors. Hubbard is Executive Director of KOSU Public Radio and Shawn Turner is General Manager of WKAR Public Media.
Consulting and research company Jacobs Media has announced a new newsletter – “The AI Edge” – focusing on the transformative power of Artificial Intelligence and how it can revolutionize broadcasting. The newsletter will look for AI applications that foster creativity, revenue generation, strengthen relationships, and enhance productivity.
There are many great lessons that diary markets can learn from PPM markets. With that in mind, please consider these points that could be key to higher ratings this spring.
On February 1, Audacy’s WWJ-AM (Detroit) held is 21st Annual Radiothon for THAW, The Heat and Warmth Fund. This year the effort raised $325,101 to bring warmth for Michigan families in need.
WGLM-AM/FM (Greenville) has announced that they may have the first-ever all-female high school basketball broadcast team. The team of 2022 Greenville graduate Serena Schroeder and Greenville sophomore Gracelin Martin joined forces for several Michigan High School Athletic Association basketball games in late December, 2023 and early January, 2024.
After more than 40 years of delivering accurate forecasts, Chief Meteorologist George Lessens of WZZM-TV (Grand Rapids) has decided to retire at the end of the year, leaving an indelible mark on West Michigan’s weather scene.