By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic changed the way many Americans behave. Among those changes is a significant increase in the use of QR codes. An eMarketer Insider Intelligence report estimates that “the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million…
Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) announced that Haley Fiaschetti joined the station’s Doppler 9&10 Weather Team last month. A Massachusetts native, Fiaschetti is a graduate of Northern Vermont (formerly Lyndon) University, where she graduated with a B.S. in Atmospheric Science and A.S in Electronic Journalism. During her time in Lyndon, she was a part of the…
The MAB worked with the MHSAA to amend their video streaming rules to allow broadcasters to carry local high school games, live. Broadcasters can now distribute live video of regular-season games from schools that are National Federation of High School (NFHS) members. That’s about 75% of schools in the state. Being able to cover these…
By: David Oxenford, Wilkinson Barker Knauer LLP Recently, I’ve received many calls from broadcasters about the FCC public file obligations for issue ads (those ads not bought by legally qualified candidates or their authorized committees) – particularly concerning the different treatment between issue ads dealing with federal candidates or federal matters, and those dealing with state and…
Audacy has elevated Josh Holleman to Assistant Brand Manager of WYCD-FM (Detroit). Holleman will continue in his role as morning show co-host for the station. “We couldn’t be happier to add Assistant Brand Manager stripes to Josh Holleman here at WYCD,” said Tim Roberts, Country Format Vice President, Audacy. “Josh has demonstrated his leadership on…
The MAB is sad to share the news that Derek Sorenson, midday host at Krol Communication’s WRSR-FM (Flint) has died. In a post on the station’s website, Program Director Jeremy Fenech wrotes, “We are heartbroken to report that our beloved Derek Sorenson passed away unexpectedly on July 16, 2022. He loved hosting events and making…
Megan Schellong, WKAR-AM/FM (East Lansing) Morning Edition local host and producer, has been selected by AIR (Association of Independents in Radio) to join their 2022 class of New Voices. Since 2009, the New Voices program has been working to pair industry leaders with underrepresented and early-career media makers to connect, reflect and engage on their…
Interlochen Public Radio’s “Classical IPR” recently welcomed its first-ever digital content manager to the station staff. Kacie Brown comes to northern Michigan after having completed undergraduate and graduate degrees in music performance at the Indiana University Jacobs School of Music. Brown also holds a journalism certificate from Indiana University’s The Media School. “The musical community Classical…
Scripps’ WXMI-TV (Grand Rapids) has announced the debut of FOX 17 Unfiltered! The show takes a unique approach to connect with viewers and their community, focusing on the positives. The show, hosted by Max Goldwasser, goes below the surface to bring viewers to the heart of every story. Most of the stories featured will fall…
By: Seth Resler Jacobs Media Strategies Last August, I once again attended the Podcast Movement conference in Nashville. Every few years, I like to drop in on the breakout session titled, “Yes, That Marketing Advice for Your Podcast is BS.” This annual session is hosted by Rob Walch, VP of Podcaster Relations at Libsyn. Rob…