By: Seth Resler Jacobs Media Strategies …while we’re on the topic of things that Major League Baseball does wrong, let’s discuss website sub-menus. Sub-menus are the links that pop up when you hover your cursor above a menu item. Here’s an example from the Boston Red Sox website: Sub-menus can seem like a good idea…
By: Sam Klemet, MAB President and CEO Advocate. Educate. Celebrate. Those are the three primary missions of the Michigan Association of Broadcasters. And I’m proud to say, this week encompassed each of those pillars. We educated members at the 2022 Digital Great Lakes Media Show which had more than 360 registrants and more than 40…
Cumulus Media’s WJR-AM (Detroit) raised $1,724,023 last week for The Salvation Army of Metro Detroit in the 35th Annual Bed & Bread Club Radiothon to combat hunger and homelessness. The radiothon aired on Thursday and Friday (2/24-25) with personalities Paul W. Smith, Sean Baligian, Kevin Dietz, Lloyd Jackson, Chris Renwick, Mitch Albom, Kevin Brown, Steve…
Eric O. Furseth, legendary radio personality and the voice for both MSU Athletics and Michigan High School Athletics, passed away this past Monday (2/28) in Traverse City. Furseth initially came to Michigan State University in the early 1950s on a full-ride scholarship to play football for Clarence “Biggie” Munn, but after suffering an injury in…
Gov. Gretchen Whitmer has declared March 20-26 to be Michigan’s Severe Weather Awareness Week. Broadcasters and Emergency Management partners statewide are encouraging Michiganders to conduct a statewide tornado drill at 1 p.m. ET Wednesday, March 23. Broadcaster participation will include a EAS Required Monthly Test at 1 p.m. on Wednesday, March 23. As with all…
45 North Media has announced that Mark Sandstedt has been appointed Market Manager of the company’s WMTE-FM (Manistee). Sandstedt, who got his start in radio at WMTE-AM/WRRK-FM in Manistee, worked on-air and behind the scenes at several stations in Grand Rapids including WOOD-AM, WLAV-FM and WGRD-FM. Sandstedt co-founded MS Creative Services which his wife Karen,…
Liggett Communication’s News/Talk/Sports 1380 WPHM will be celebrating a milestone anniversary this year. WPHM has teamed up with Lake Huron Medical Center to mark the occasion with special tributes, promotional announcements and historical flashbacks planned throughout the rest of 2022. In March of 1947, the radio station originally known as WTTH was first issued a…
The eyes of the world are on the Russian invasion of Ukraine. The images and stories being shared are the direct result of journalists – particularly broadcast journalists – who are putting their lives on the line to document what is happening on the ground. Tanya Gordiienko is a media analyst for Ukraine’s Lede and…
By: Seth Resler Jacobs Media Strategies For the past several weeks, I have been writing about the concept of Community Building and how it applies to radio stations. It starts with a recognition that an Audience and a Community are two different things. The traditional audience-building strategy is known as Content Marketing: Create content (on-air…
Midwest Communications has announced that Lansing radio vet Chris Tyler has joined the company’s WWDK-FM. MWC Lansing Market Manager Mark Jaycox commented, “We’re excited to have Chris on our team. After spending 20+ years working in Country radio in the Lansing/East Lansing market, his extensive knowledge of the format & passion for serving this community…