Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
FCC Repeals COVID-Era Accommodation that Allowed Broadcasters to Offer Businesses Free Advertising Time Without LUC Implications
On May 15, the FCC’s Media Bureau released a Public Notice announcing that it was repealing the COVID related guidance released in March 2020 that allowed broadcasters, local cable operators, and other media companies subject to the requirements that political candidates be offered Lowest Unit Rates during pre-election periods, to offer free advertising time to advertisers and other local businesses without those spots being considered in calculating the LUC during the periods that these spots were running.
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Mission Broadcasting To Acquire WADL-TV Detroit From Adell Broadcasting
Mission Broadcasting, Inc. announced May 17 that it has agreed to acquire WADL-TV in Detroit, Michigan from Adell Broadcasting Corporation. The MyNetworkTV affiliated station has been serving Detroit, the nation’s 14th largest market, since its launch in May 1989, and currently reaches nearly two million television households. Terms of the transaction were not disclosed.
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Former WKMI/Kalamazoo Personality/Manager Robert Salmon Passes
Kalamazoo radio veteran Bob Salmon (Bob King) has died. Salmon passed away at the age of 81 on Sunday, May 14 at his home in Modesto, California, with his partner of 30+ years, Sadhna Perez, and his younger sister, Ann Nichols, at his side.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Michigan Broadcast Engineering Conference
February 25-26
JW Marriott, Grand Rapids
Join us for the Michigan Broadcast Engineering Conference, an unmissable opportunity for broadcast engineers to network, learn, and honor excellence in our field. This event brings together broadcasters, engineers, station managers, and industry partners for the iconic Beer and Bull networking reception—a chance to connect with peers and industry leaders. Attendees will dive into insightful sessions on the latest in broadcast engineering and innovation, culminating in the prestigious Carl E. Lee Engineering Excellence Award presentation. Don’t miss this chance to celebrate, collaborate, and elevate your broadcast engineering expertise!
