Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
More at BeThereMichigan.com
News
WDIV Adds ‘Help Desk’ To Rebuild Viewer Trust
Graham Media’s WDIV-TV (Detroit) has introduced a virtual community help desk that allows newsroom staff to manage viewer messages with significantly less friction. The enhanced connectivity with its consumers has helped WDIV to not only cultivate greater transparency and trust with viewers, but it’s also informed news production, while rewarding its marketing team with coveted first-party data about viewers.
Read More
Black Diamond Broadcasting Acquires Midland Stations
On April 24, an application was filed with the FCC to transfer the licenses of Steel Broadcasting’s WMRX-FM (Beaverton) and WMPX-AM (Midland) to Traverse City-based Black Diamond Broadcast Group. The deal also includes WMPX’s FM translator, W299CK as well as “Discover Michigan” magazine.
Read More
EnStar Launches New Energy Saving Initiative for MAB Members
MAB’s Energy consultant, EnStar Energy, is implementing a new campaign to help MAB members lower their energy costs. Despite providing energy services to members for 15 years, many stations may not be aware of the opportunities available.
Read More
MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Michigan Broadcast Engineering Conference
February 25-26
JW Marriott, Grand Rapids
Join us for the Michigan Broadcast Engineering Conference, an unmissable opportunity for broadcast engineers to network, learn, and honor excellence in our field. This event brings together broadcasters, engineers, station managers, and industry partners for the iconic Beer and Bull networking reception—a chance to connect with peers and industry leaders. Attendees will dive into insightful sessions on the latest in broadcast engineering and innovation, culminating in the prestigious Carl E. Lee Engineering Excellence Award presentation. Don’t miss this chance to celebrate, collaborate, and elevate your broadcast engineering expertise!
